One of the best investments you can do is to spend more time with better prospects. But what does "better" actually mean? Who should you go after? and it is not "Companies with 100 employees". Market has changed, preparation is key. Know you customer and spend more time with them. Get your ICP Cheatsheet for free. Sent to you via email, so you always can have it handy. (ICP = Ideal Customer Profile)
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